Lexus Bahrain, exclusively represented by Ebrahim Khalil Kanoo (EKK), made its first appearance at Bahrain’s most prestigious automotive event over the weekend.
The brand was the automotive and Saturday fashion show partner at the Royal Bahrain Concours 2026, held on November 6 and 7 at the Royal Golf Club in Riffa Views, where it brought its distinctive contemporary approach to luxury, innovation and craftsmanship.
“Our participation in the Royal Bahrain Concours provided an opportunity to bring the Lexus philosophy to life in a setting that celebrates exceptional design and craftsmanship,” EKK director Isa Mohamed Kanoo commented.
“We were particularly pleased to support Bahraini designers and highlight the creative connections between the automotive and fashion industries.
“Through experiences such as these, we aim to bring our customers and the wider community closer to the values that define Lexus.”
The Royal Bahrain Concours brought together exceptional cars, collectors and motoring enthusiasts.
At the heart of Lexus’ participation at the event was a dedicated display space featuring the Lexus ES 500e, ES 350h and RZ 500e.
Visitors explored the vehicles up close, discovered their innovative technologies and refined design, and engaged directly with Lexus representatives. The space also featured exclusive Lexus merchandise.
Lexus also delivered a presentation introducing the marque’s philosophy, highlighting its approach to luxury, innovation and craftsmanship, while offering further insight into its design principles and attention to detail.
The company also supported local Bahraini designers through its sponsorship of the fashion show, organised by House of Annada.
The showcase highlighted shared values of creativity, precision and attention to detail, while providing a platform for local design talent.