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Dictionary.com, an online English-language reference site and digital dictionary, has selected 'maxxing' as its Word of the Year for 2026.
The term refers to the practice of pursuing an activity to the extreme or fully optimising a specific aspect of life.
While the word can stand alone, it is most frequently used as a suffix added to other terms.
Usage of 'maxxing' increased nearly 19-fold in 2026 compared to the previous year, according to data from Dictionary.com.
Popular variations of the term include 'looksmaxxing', which involves enhancing personal physical appearance.
Searches and references for 'looksmaxxing' rose by more than 900 per cent this year.
Other common adaptations include 'fibremaxxing', referring to maximising dietary fibre intake, and 'tokenmaxxing', which describes optimising artificial intelligence model inputs.